Søren Rosenbak: Failures and Obstacles in Design

The notion of ‘failure’ hold a key role in design. Across industry and education, failures are praised, even celebrated, as crucial shortcuts to better design solutions, as epitomized in David Kelley of IDEO’s famous ‘fail faster to succeed sooner’. While failures in design practice thus are gospel, they are supposedly close to non-existent in design research. Here we find no celebration, and very limited articulation.

Design Research Failures. © 2018 Søren Rosenbak. https://designresearchfailures.com

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Jan-Henning Raff: Advertising and Obstruction

Classic advertising has been and still is conceived by hierarchy of effects models (Barry 1987). Well-known is “AIDA”, an acronym that stands for attention, interest, desire, and action. Ideally a possible customer would undergo these hierarchical stages ending with the action of buying. The first, attention, is seen as a cognitive stage i.e. mental processing is taking place here (cf. Barry 1987: 271–273). To capture attention several “tactics” are proposed: color, motion, uniqueness, loudness – measures designers are experts for (cf. Campbell, Mattison Thompson, Grimm & Robson 2017: 415). But where and how are these attention-getting tactics applied? Continue reading “Jan-Henning Raff: Advertising and Obstruction”

Julia Schubert: A labyrinth for a rat. Playing rules for designers

 

”And an oulipotic AUTOR, what is that? He is „a rat who constructs itself a labyrinth from which it would like to find the way out.“ A labyrinth of what? Of words, sounds, sentences, paragraphs, chapters, books, libraries, prose, poetry and everything in this way … How can you learn more? By reading.“✽ 

In the search for an idea, the designer repeatedly encounters the problem of setting limits on the thematic and creative possibilities, defining rules that give direction to his approach. But what has the image of the rat looking for the exit in the labyrinth to do with strategies in the design process? The comparison with the rat in the labyrinth, as we will see, raises another question: which search strategies open up unseen possibilities of thought, imagination and action in design?

Julia Schubert, Labyrinth for a rat, 2017.

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Mariano Ramis: Render as obstacle

When I started working on animated sequences and 3D modeling (mid 90’s), the rendering process took usually the same amount of  time as the creation work, a sequence of 120 frames was equivalent to half a day of render.

Apart from the possible meanings of the term render and its mystical links, its inevitable presence as a distressing blind wait in the middle of the workflow ordered my way of working, adding an uncomfortable and mysterious piece in the workflow, even in 100% analog projects , which do not require rendering I add some part that replaces what the render process does.

Render as obstacle, Mariano Ramis. 2017.

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Damián Zantleifer: New Language

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Being born within the formalization of the image in times of analog technologies and palpable materialities, forged me in a precise way of thinking and doing.

Times change, practices too.

My own need to update my creative and professional practices threw me into this new form of thinking and construction: programming and code.

Obstaculo. Damián Zantleifer. 2017.

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Fabio Doctorovich: Testosterone

From the ancient era, sexual hormones have always been an obstacle – a huge one. Due to sexual hormones, we want/need to have intercourse. This action generates offspring that we have to take care of. Because of this, sometimes we cannot sleep, other times we do not have enough time, money or attention to focus in other (creative) actions.

At the same time, these biochemical entities that impregnate our bodies seduce us to think and create further, to the infinite. They motivate us to love, construct, intercourse, re-create, run, hide, invent, innovate, intimidate.

Abyssmo cerrado inconcluso by Fabio Doctorovich. 1994.

 

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Martín Kleiman: The Budget

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Given my role as director, screenwriter and film and television producer, I am constantly dealing with budgetary issues in every project I undertake. This situation seems a priori, an obstacle to be overcome. However, I guess that we should rethink the concept and understand it as a limitation that empowers us, as a frame that frames us and forces us to increase our creativity, and can be highly beneficial to the work we are producing.

Matín Kleiman: The Budget. 2017.

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Ramiro P. A. Piana: Le Corbusier and the blocked entrance

The way we move through buildings has changed throughout history. In classical architecture, individuals would go through a sequence of spaces in which use and circulation tended to overlap. Rooms and chambers had different symbolic meanings in a hierarchical organization which reflected a stable, codified social life. A new paradigm emerged with modern bourgeois society: liberation from certain social constraint led to liberation from physical ones.

 

Maison Cook, Boulogne-sur-Seine Photo: Olivier Martin-Gambier, 2006 © FLC/ADAGP. From Fondation Le Corbusier: http://fondationlecorbusier.fr/

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