Jan-Henning Raff: Advertising and Obstruction

Classic advertising has been and still is conceived by hierarchy of effects models (Barry 1987). Well-known is “AIDA”, an acronym that stands for attention, interest, desire, and action. Ideally a possible customer would undergo these hierarchical stages ending with the action of buying. The first, attention, is seen as a cognitive stage i.e. mental processing is taking place here (cf. Barry 1987: 271–273). To capture attention several “tactics” are proposed: color, motion, uniqueness, loudness – measures designers are experts for (cf. Campbell, Mattison Thompson, Grimm & Robson 2017: 415). But where and how are these attention-getting tactics applied? Continue reading “Jan-Henning Raff: Advertising and Obstruction”

Julia Schubert: A labyrinth for a rat. Playing rules for designers


”And an oulipotic AUTOR, what is that? He is „a rat who constructs itself a labyrinth from which it would like to find the way out.“ A labyrinth of what? Of words, sounds, sentences, paragraphs, chapters, books, libraries, prose, poetry and everything in this way … How can you learn more? By reading.“✽ 

In the search for an idea, the designer repeatedly encounters the problem of setting limits on the thematic and creative possibilities, defining rules that give direction to his approach. But what has the image of the rat looking for the exit in the labyrinth to do with strategies in the design process? The comparison with the rat in the labyrinth, as we will see, raises another question: which search strategies open up unseen possibilities of thought, imagination and action in design?

Julia Schubert, Labyrinth for a rat, 2017.

Continue reading “Julia Schubert: A labyrinth for a rat. Playing rules for designers”

Mariano Ramis: Render as obstacle

When I started working on animated sequences and 3D modeling (mid 90’s), the rendering process took usually the same amount of  time as the creation work, a sequence of 120 frames was equivalent to half a day of render.

Apart from the possible meanings of the term render and its mystical links, its inevitable presence as a distressing blind wait in the middle of the workflow ordered my way of working, adding an uncomfortable and mysterious piece in the workflow, even in 100% analog projects , which do not require rendering I add some part that replaces what the render process does.

Render as obstacle, Mariano Ramis. 2017.

Continue reading “Mariano Ramis: Render as obstacle”

Damián Zantleifer: New Language

(Desplácese hacia abajo para el español.)

Being born within the formalization of the image in times of analog technologies and palpable materialities, forged me in a precise way of thinking and doing.

Times change, practices too.

My own need to update my creative and professional practices threw me into this new form of thinking and construction: programming and code.

Obstaculo. Damián Zantleifer. 2017.

Continue reading “Damián Zantleifer: New Language”

Martín Kleiman: The Budget

(Desplácese hacia abajo para el español.)

Given my role as director, screenwriter and film and television producer, I am constantly dealing with budgetary issues in every project I undertake. This situation seems a priori, an obstacle to be overcome. However, I guess that we should rethink the concept and understand it as a limitation that empowers us, as a frame that frames us and forces us to increase our creativity, and can be highly beneficial to the work we are producing.

Matín Kleiman: The Budget. 2017.

Continue reading “Martín Kleiman: The Budget”

Ramiro P. A. Piana: Le Corbusier and the blocked entrance

The way we move through buildings has changed throughout history. In classical architecture, individuals would go through a sequence of spaces in which use and circulation tended to overlap. Rooms and chambers had different symbolic meanings in a hierarchical organization which reflected a stable, codified social life. A new paradigm emerged with modern bourgeois society: liberation from certain social constraint led to liberation from physical ones.


Maison Cook, Boulogne-sur-Seine Photo: Olivier Martin-Gambier, 2006 © FLC/ADAGP. From Fondation Le Corbusier: http://fondationlecorbusier.fr/

Continue reading “Ramiro P. A. Piana: Le Corbusier and the blocked entrance”

Valentino Tignanelli: Academic Abstract

(Desplácese hacia abajo para el español.)

The academic abstract is a short text, usually of about 300 words or less and with no images. It works as a preview of a more extensive article called paper. This article should be firstly accepted before sending the abstract to a congress, institution or research magazine. The argumental line of the complete article should fit in this format. With the abstract the organizations that receive it will evaluate if the project is relevant to the program to be developed on the open call. There isn’t a general rule when it comes to whether the abstract precedes or announces the extensive article or if goes after it. If it triggers the content of the paper or if it synthesizes in a way it becomes more effective during it’s processing. They are common to be thought in a short time lapse of the deadline, and its length also responds to immediate materialization necessities.

Deadline mechanics by Valentino Tignanelli.

Continue reading “Valentino Tignanelli: Academic Abstract”

Nancy Nowacek: Citizen Bridge

Bridges, in most all regards, are necessarily enduring infrastructure that enable transport of people, vehicles, and/or goods across an impassable obstacle (water, canyons, swift-moving multi-lane highways, etc).

What are the impacts, then, when a bridge is told that it may only exist for a day? How do the dueling obstacles of water and time ignite the design process?

Concept Demonstration, Governors Island 2012. Sculpture, lumber, drinking glasses, water. Video frame courtesy of the artist.

Continue reading “Nancy Nowacek: Citizen Bridge”

Matthias Laschke & Marc Hassenzahl: Pleasurable Troublemakers

Keymoment – Initiating Behavior Change through Friendly Friction 
by Dr. Matthias Laschke & Prof. Dr. Marc Hassenzahl

The WHO recommends commuting to work by bike. However, people prefer the car – even for short distances. Keymoment is a key holder mounted next to the front door. It presents bike and car key, side by side, but on separate hooks. The moment of grabbing the keys becomes an explicit choice: bike or car? If the bike key is taken, nothing happens. If the car key is taken, though, Keymoment chucks out the bike key, which drops to the floor. People tend to pick up the key. Through this, Keymoment creates a carefully designed, quite tangible moment of reconsidering routines and choices.

The Keymoment: Change through friendly friction | by Matthias Laschke from Siegen Experience & Interaction on Vimeo.

Continue reading “Matthias Laschke & Marc Hassenzahl: Pleasurable Troublemakers”